German Embassy Representative Visits ebm‑papst Xi'an, Strengthening Sino-German Business Ties

ebm‑papst, co-hosting the German Chamber Industry Day Xi’an on April 15, 2025, welcomed Dr. Thomas Weithöner, Head of the Economic Department at the German Embassy Beijing, to its Xi’an plant, showcasing the company’s commitment to fostering economic cooperation and innovation between China and Germany.

The roundtable discussion was a key session of the event, bringing together participants, including representatives from the German Embassy and local Xi’an companies. This dialogue provided a valuable platform for industry leaders to engage directly with Dr. Weithöner, exchanging insights on localization, technological innovation, and the evolving dynamics of the Chinese market.

“We are honored to welcome Dr. Weithöner to our Xi'an plant and to co-host this important event with the German Chamber of Commerce in China,” said Thomas Nuernberger, Chief Sales Officer of the ebm‑papst Group and CEO of Air Technology for APAC & MEA. “Our ‘local for local’ strategy reflects our deep commitment to the Chinese market and sustainable innovation. This is a valuable opportunity to share how we are localizing our operations to better meet the various demands from our customers.”

Ramon Liu, Vice President of Operations and Integrated Supply Chain for APAC & MEA, added, “ebm‑papst is committed to investing in China. With the near completion of our Xi'an plant expansion, we are significantly enhancing our local capabilities, creating new job opportunities, and reinforcing our commitment to China’s economic development.”

During the factory tour, Dr. Weithöner and other event participants explored ebm‑papst’s Xi’an plant, where they gained insights into the company’s advanced technologies and its ongoing efforts to drive energy efficiency and sustainability across local operations.

In 2025, localization remains a key focus for the German Chamber of Commerce in China and its members, and ebm‑papst stands as a prime example of successful localization in China. Building on its initial Xi’an factory setup in 2018, ebm‑papst has recently made a significant new investment of EUR 30 million in the Xi’an plant expansion, further strengthening its presence and setting a positive example for Sino-German business relations. This commitment to growth and innovation is one of the key reasons why the Chamber selected ebm‑papst as its co-host for this event.